Amnesty International - Writing lights a way out

Amnesty International relies on letters written by the community to demand the release of citizens who are unjustly imprisoned abroad. Each letter submitted supports their release, right to a fair trial, and freedom of the press.

Recognition
Applied Arts - Public Service/Charity Photography
Applied Arts - Advertising Photography
Marketing Awards - Public Service Shortlist
Little Black Book - High Five: Canada
Little Black Book - Feature

Words, for me, are like a light. Liberation inside a prison.
— Imen Derouiche, Human Rights Defender, Former Prisoner of Conscience. This quote inspired the 2021 campaign line. It's been used ever since.

Credits
Cossette
Art Director - Jessica Fecteau
Associate Creative Director - Philippe Brassard
Photographer: Olivier Staub