Fractional Window Shopping - TD Direct Investing

What happens when you can't legally show other brands in your ads? You find a window-sized loophole.

“TD Bank just pulled off one of the smartest heists in advertising, without breaking a single rule.”
- Good Ads Matter

Credits
Ogilvy Canada
CCO: Francesco Grandi
GCD: Randy Stein
Copywriter: Chris Belanger / Andrew Erskine
Art Director: Audrey Laliberte / Lenilson (Lenin) Lima / Pedro Minari Felippe / Emmanuel Torres
Co-Director Production: Alexandre André
Photographer: Martin Girard