The Six-Foot Pride Flag

Fido, one of the bigger mobile providers in Canada, has been a Pride sponsor for years. So once Pride events were cancelled due to COVID, we had to find a way for people to keep celebrating Pride even with social distancing in place. Crazy times, y’all. 

Awards
The One Show
Shortlist, Innovation in Lockdown

Idéa
Business Results/Strategy
Bronze, COVID-19 Innovation
Bronze, Social Responsibility
Bronze, Strategic Timing

Press
Strategy Online / Little Black Book / CityTV Breakfast Television

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We sent flags to 80 people in the LGBTQ2S+ community along with this card.

Credits
TAXI
Art Director - Marie Cermakova
Executive Creative Directors - Alexis Bronstorph / Kelsey Horne