WWF - Deadly Flora

Fake plants are more popular than ever. We get it, you can’t kill them. Fine. But they’re made with the plastic that’s killing a lot of species, real plants included.

The One Show
Shortlist, Brand Installations
Infopresse
Sélection Décembre 2019
Press
Strategy Online / Little Black Book / The Message / Getaway South Africa / Grenier Quebec / Infopresse / Branding.news

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We held an exhibit in Montreal at a botanical garden, hence le occasional français.

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Instead of killing more trees with print pieces, we used seed-infused recycled paper injected that can be planted so our message can grow into nature as opposed to killing it.

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Credits
TAXI
Art Director - Marie Cermakova
Director/Photographer - Jean Malek
Executive Creative Director - George Giampuranis