WWF - Deadly Flora

Fake plants are more popular than ever. We get it, you can’t kill them. Fine. But they’re made with the plastic that’s killing a lot of species, real plants included.

The One Show
Shortlist, Brand Installations
Infopresse
Sélection Décembre 2019
Press
Strategy Online / Little Black Book / The Message / Getaway South Africa / Grenier Quebec / Infopresse / Branding.news

Screen Shot 2019-12-30 at 10.29.22 AM.png

We held an exhibit in Montreal at a botanical garden, hence le occasional français.

Screen Shot 2019-12-30 at 10.29.47 AM.png
IMG_7188.JPG
Screen Shot 2019-12-30 at 10.29.37 AM.png
WWFgiphy_crop.gif

Instead of killing more trees with print pieces, we used seed-infused recycled paper that can be planted so our message can grow into real nature.

IMG_7045.JPG

Credits
TAXI
Art Director - Marie Cermakova
Director/Photographer - Jean Malek
Executive Creative Director - George Giampuranis