Fractional Window Shopping - TD Direct Investing

What happens when you can't legally show other brands in your ads? You find a window-sized loophole.

**Awards**
**D&AD:** Wood Pencil, Press & Outdoor
**The One Show:** Bronze Pencil, Out of Home
**The One Show:** Merit, Experiential & Immersive
**The One Show:** Merit, Design in Advertising
**The Webby Awards:** Best Art Direction, Craft
**AToMiC Awards:** Gold, AToMiC Idea
**AToMiC Awards:** Silver, Best Print/OOH
**CMA Awards:** Gold, Innovative Media
**CMA Awards:** Gold, Brand Building (Part of TD’s “Own It” platform)
**London International Awards:** Finalist, Billboard Banking & Finance
**Clio Awards:** Shortlist, Creative Disruption
**Applied Arts:** Experiential/Event
**Applied Arts:** Out of Home Series
**Applied Arts:** Out of Home Single
**Lürzer’s Archive** - Issue 231
**Famous Campaigns:** #7 of the 40 Best Billboards of 2025

Credits
Ogilvy Canada
CCO: Francesco Grandi
GCD: Randy Stein
Copywriter: Chris Belanger / Andrew Erskine
Art Director: Audrey Laliberte / Lenilson (Lenin) Lima / Pedro Minari Felippe / Emmanuel Torres
Co-Director Production: Alexandre André
Photographer: Martin Girard