S.Pellegrino - The Peelable Bottle

Anyone else peel the label off a bottle when you run out of things to say? This one gives you something deeper to talk about.

Credits
Ogilvy Canada
GCD: Gui Bermejo / Nick Doerr
Senior AD: Audrey Laliberte
Senior CW: Chris Belanger
French CD: Laurent Prud’homme
Senior French CW: Thibaut Delelis