The Hellmann’s Mayo Break

Since FIFA introduced hydration breaks, apparently the most controversial thing to ever hit the World Cup, we launched The Hellmann’s Mayo Break. Now fans can use those three minutes to go make a snack (but definitely not a drink.)

Credits
Ogilvy Canada
GCD: Gui Bermejo / Nick Doerr
Senior CW: Chris Belanger
Senior AD: Audrey Laliberte
Directed by: Duncan Lewis
Photographer: Jack Margerison