The Six-Foot Pride Flag - Fido

Fido, one of the bigger mobile providers in Canada, has been a Pride sponsor for years. So once Pride events were cancelled due to COVID, we had to find a way for people to keep celebrating Pride even when social distancing kept us all six feet apart. Crazy times, y’all. 

Awards
The One Show
Shortlist, Innovation in Lockdown

Idéa
Business Results/Strategy
Bronze, COVID-19 Innovation
Bronze, Social Responsibility
Bronze, Strategic Timing

Press
Strategy Online / Little Black Book / CityTV Breakfast Television

Credits
TAXI
Art Director - Marie Cermakova
Executive Creative Directors - Alexis Bronstorph / Kelsey Horne